Marketing

Promoting your program to your various audiences can help create a donor and support network that will ensure your program’s ongoing success.  Below are some links to help you brainstorm ways to engage your various audiences and invite them to be part of your future.

Branding for Nonprofits
This book outlines the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge your nonprofit organization. This guide will show you how to: communicate your mission and values, form an efficient, ongoing branding team, find the right designer; keep your audience growing, motivated, and informed and understand funders' key questions and concerns.

This workbook  - which is part of the Excellence in Fundraising Workbook Series - provides the tools you need to make your direct mail program as effective and efficient as possible. It features nuts-and-bolts information, from determining the audience for a direct mail package and working with list brokers to creating and budgeting the package as well as evaluating the results. It offers tips and strategies for all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, and suggestions for testing direct mail packages.

This book outlines strategies and methods to engage diverse communities as participants for arts and culture. A practical and inspirational guide, this book identifies ways to invite, engage and partner with culturally diverse communities.

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